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Lake Tahoe • Zephyr Cove, NV

Fee-Only Financial Planning in Lake Tahoe

Fiduciary financial planning for entrepreneurs, real estate investors, and people designing their lives on their own terms. Based on the east shore of Lake Tahoe. Serving clients in Northern Nevada and California, and working with clients virtually in the states where Wealth In Yourself is registered or exempt from registration.

Locally Based

Your advisor lives here.

Josh St. Laurent, CFP®, CFT™, lives near Lake Tahoe and operates out of an office in Zephyr Cove, NV. Whether you prefer meeting in person on the east shore or virtually from anywhere in the country, you get the same comprehensive, fee-only planning.

Wealth In Yourself

195 Highway 50 STE 205

Zephyr Cove, NV 89448

Who We Serve

Built for people building something.

Our clients aren't looking for a robo-advisor or a generic retirement plan. They need real planning for real complexity.

Entrepreneurs & Business Owners

Tax strategy, entity structuring, exit planning, and retirement plan design for founders running $200K–$5M+ in revenue.

Real Estate Investors

Cost segregation, 1031 exchanges, entity structuring, depreciation strategy, and passive income planning.

FIRE Followers

Tax-efficient withdrawal planning, Roth conversion ladders, healthcare bridge strategies, and portfolio design for early independence.

Why Wealth In Yourself

What makes us different.

One Fee

No AUM percentages. Your fee is set by your net worth (not counting your primary residence), not the size of the portfolio we manage.

Real Fiduciary™

We adhere to the highest fiduciary standard in the industry. No commissions, no product sales, no conflicts of interest. Ever.

Virtual Family Office

A coordinated team of specialists — tax, legal, insurance, investments — working from the same playbook. One fee covers the full scope.

Questions About Working with a Lake Tahoe Financial Planner

Do I need to be local to work with you?
No. We work with clients virtually in the states where Wealth In Yourself is registered or exempt from registration. While Josh lives near Lake Tahoe and has an office in Zephyr Cove, NV, most client meetings happen virtually.
Do you serve clients in California?
Yes. Wealth In Yourself is registered to serve clients in multiple states, including California and Nevada. Many of our clients are in the greater Tahoe, Reno, and Sacramento areas, as well as the Bay Area.
What areas do you cover?
We work with clients in Lake Tahoe, Zephyr Cove, Incline Village, Reno, Carson City, South Lake Tahoe, Truckee, and throughout Northern Nevada and California. We also work with clients virtually in the states where Wealth In Yourself is registered or exempt from registration.
Can we meet in person?
Absolutely. Our office is at 195 Highway 50 STE 205, Zephyr Cove, NV 89448 — right on the east shore of Lake Tahoe. In-person meetings are available by appointment. Most ongoing meetings happen virtually for convenience.
How is your fee different from what most advisors charge?
Most advisors charge a percentage of the assets they manage (AUM), typically around 1%. That means the more money you have, the more you pay — even if the work doesn’t change. Our fee is based on your net worth (not counting your primary residence) rather than the assets we manage, and the rate declines as your wealth grows.
What types of clients do you typically work with?
First-generation entrepreneurs, real estate investors, and people pursuing financial independence, typically households with roughly $3 million to $30 million in net worth. If your financial life has outgrown basic advice and you need real planning, we’re built for you.

Ready to work with a local, fee-only fiduciary?

Book a 15-minute intro call. By the end, you'll know whether it makes sense to keep talking.

Book Your Intro Call