Welcome to the New Wealth In Yourself
We rebuilt our website.
Not because the old one was broken. Because it didn't reflect what we've become.
When I started Wealth In Yourself, I was one advisor with a conviction: the financial planning industry is built wrong. Advisors charge more as you succeed. They call it "alignment." It's not. It's a tax on your growth.
Two years in, that conviction hasn't changed. But the firm has grown. The clients we serve have gotten more complex. The planning we deliver goes deeper. And the old site didn't tell that story.
What's different
This site is built around the way we actually work — as a Virtual Family Office. That means tax strategy, investment planning, insurance, estate coordination, and business planning, all under one flat fee.
You'll find dedicated pages for the people we serve best:
- Business owners navigating entity structures, exit planning, and uneven income
- Real estate investors dealing with depreciation, 1031s, and passive income rules
- FIRE followers building tax-efficient withdrawal strategies and designing their exit from corporate life
What hasn't changed
The fee model. The fiduciary commitment. The belief that your money should serve your life — not the other way around.
If you've been thinking about working with an advisor who actually gets what you're building, book an intro call. No pitch. No pressure. Just a conversation.
— Josh
Joshua St. Laurent, MS, CFP®, CFT™, APFC®, ACC
Founder of Wealth In Yourself. Flat-fee fiduciary for entrepreneurs, RE investors, and people building life on their own terms. Based at Lake Tahoe.
Want to talk about how this applies to your situation?
15 minutes. No pitch. Just a real conversation about what you’re building.
Book your free intro call